Kushandura nzira yekusimudzira, kugadzira mhando dzepasirese dzine mukurumbira
Kubva gore rapfuura, kuburikidza nenhevedzano yemitemo yenyika yekutsigira maindasitiri uye matanho ekuwedzera kudiwa kwemba uye kuwedzera mari, kugadzirwa uye kutengesa kwemidziyo yemagetsi yemumba yeChina kwakaramba kuchikura zvishoma nezvishoma, zvichiwana kudzoserwa kwemhando ye "V".Zvisinei, kusava nechokwadi kwekuvandudzwa kwehupfumi kuripo.Matambudziko akadzama eindasitiri yemidziyo yemumba yekuChina achiri mabhodhoro ari kutadzisa kuenderera mberi kweindasitiri.Izvo zvakanyanya kudikanwa uye nekukasira kukurumidza kushandura uye kusimudzira indasitiri yemidziyo yemba.
Munguva yematambudziko emari, wedzera kudzamisa zano re "kubuda", wedzera kuedza kugadzira mabhizinesi epasi rose eChina, kusimudzira kukwikwidza kwemaindasitiri uye pesvedzero yemusika yemabhizinesi eChinese pasirese, uye pasina mubvunzo kukurudzira kugadziridzwa kwemaindasitiri uye kukurumidza budiriro. .Kuchinja nzira.Takatarisana nemikana nematambudziko, kugadzira brand ine mukurumbira pasirese kunoda akati wandei akakosha mabhindauko.
Yekutanga ndeyekusimbisa kuvakwa kwemhando dzakazvimirira uye kuwana brand internationalization.Indasitiri yekuChina yemidziyo yemumba inoshaya nhamba huru yemakambani makuru ane makwikwi epasi rose.Izvo zvakanakira maindasitiri zvinonyanya kuratidzwa muchiyero uye huwandu, uye gaka nemakambani ekunze ekunze rakakura.Zvinhu zvisina kunaka senge brand-zita rekutengesa kunze kwekugadzirisa uye kushomeka kwekugadzirwa kwepamusoro-soro kwadzikisira kukwikwidza kwemhando dzemidziyo yemumba yekuChina mumusika wepasi rose.
Kubva ku "Made in China" kuenda ku "Created in China" inonetsa yakaoma kubva pakuchinja kwehuwandu kuenda kumhando yekuchinja.Neraki, Lenovo, Haier, Hisense, TCL, Gree nemamwe makambani akasarudzika emidziyo yemumba anoenderera mberi nekubatanidza chimiro cheChina chekugadzira midziyo yemumba, uku vachisimbisa kurima kwavo mhando, kuwedzera pesvedzero yemhando, uye kuvandudza indasitiri yemidziyo yemumba yeChina munhandare yepasirese. .Chinzvimbo mukupatsanurwa kwevashandi chakabuda kubva muChinese-style internationalization.Kubva pakatorwa bhizimusi rekombuta reBMM muna 2005, mukana weLenovo wanga uri mukana wemhando, uye zvigadzirwa zveLenovo zvishoma nezvishoma zvakasimudzirwa nekuzivikanwa pasirese.
Yechipiri ndeyekusimudzira kugona kwekuzvimiririra innovation uye kuwana brand personalization.Muna 2008, kuburitswa kwemaindasitiri eChina kwakatora chinzvimbo chemakumi maviri negumi pasirese.Muindasitiri yemidziyo yemumba, terevhizheni yeruvara, mbozhanhare, makomputa, mafiriji, mhepo yekugezesa, michina yekuwachisa nezvimwe zvinogadzirwa zvakaiswa pekutanga munyika, asi mugove wayo wemusika unowanzo kutsamira paKuwanda kwezvinhu zviwanikwa, chigadzirwa homogeneity uye kukosha kwakaderera. .Izvi zvinodaro nekuti mabhizinesi mazhinji haana mari yakakwana mukuzvimiririra innovation, iyo indasitiri cheni haina kukwana, uye yakakosha matekinoroji uye zvakakosha zvinoshaikwa mukutsvagisa nekusimudzira.China yakaunza gumi makuru ekugadzirisa maindasitiri uye hurongwa hwekumutsiridza, ichikurudzira mabhizinesi kuomerera kune yakazvimirira hunyanzvi, kukurumidza kutsvagisa nekusimudzira uye indasitiri yemaindasitiri epakati matekinoroji, kuwedzera kukosha kwakawedzerwa kwezvigadzirwa uye kusimudzira kukwikwidza kwakanyanya kwemabhizinesi.
Pakati pechinyorwa chepamusoro zana emakambani eruzivo rwemagetsi uye makambani esoftware akaziviswa neBazi reIndasitiri uye Ruzivo rweTekinoroji, Huawei akaiswa pekutanga.Hukuru uye simba raHuawei zvinoratidzwa zvakanyanya mukuenderera kwakazvimirira hunyanzvi.Muchinzvimbo chepasi rose chePTC (Patent Cooperation Treaty) zvikumbiro muna 2009, Huawei akaita chinzvimbo chechipiri ne1,847.Kusiyaniswa kwemhando kuburikidza nekuzvimiririra innovation ndiyo kiyi yekubudirira kweHuawei muindasitiri yekugadzira michina yekutaurirana.
Yechitatu ndeye kukurumidza kuitwa kweiyo "yekubuda" zano uye kuzadzisa nzvimbo yemhando.Mudambudziko remari pasi rose, kudzivirira kutengeserana nedzimwe nyika kwave zvakare nzira yekuti nyika dzakabudirira dzimise budiriro yedzimwe nyika.Tichiri kuwedzera kudiwa kwemba nekuchengetedza kukura, isu tinofanirwa kuita hunyanzvi hwekuita "kubuda" zano, uye kuburikidza nemabasa makuru senge kubatanidzwa uye kutora, isu tichabata mabhizinesi nehunyanzvi tekinoroji kana nzira dzemusika muindasitiri yepasi rose, uye totamba endogenous. mabhizinesi emabhizinesi epamba akanakisa.Kukurudzira uye kushingairira, shingaira kuongorora musika wepasi rose uye kusimudzira maitiro enzvimbo, kusimudzira kukwikwidza kwekambani uye izwi.
Nekuitwa kwe "kubuda" zano, akati wandei emakambani ane simba emidziyo yemumba muChina acharatidza hunyanzvi hwavo mumusika wepasirese.Haier Group ndiyo yekutanga kambani yemidziyo yemumba kuisa pamberi zano re "kubuda, kupinda, kukwira".Zvinoenderana nenhamba, iyo Haier brand yemusika wefiriji nemichina yekuwachisa yakagara pekutanga pasirese kwemakore maviri, ichiwana pundutso mumhando yekutanga yemidziyo yemumba.
Kubva pazuva rekuzvarwa kwayo, makambani ekuChina emidziyo yemumba akaenderera mberi nekutamba "hondo yepasi rose".Kubva pagadziridzwa nekuvhurwa, makambani ekuChina emidziyo yemumba akakwikwidza nemakambani epasi rose akaita sePanasonic, Sony, Siemens, Philips, IBM, Whirlpool, uye GE mumusika weChina.Mabhizinesi ekuChina emidziyo yemumba akawana makwikwi anotyisa uye akazara epasirese.Neimwe nzira, ichi chave hupfumi chaihwo hweindasitiri yemidziyo yemumba yekuChina kugadzira mhando dzepasirese dzine mukurumbira.
Nguva yekutumira: Zvita-03-2020